Dematic Improves Customer Experience with Reimagined Website
August 22, 2022
Atlanta — Dematic recently revealed a reimagined Dematic.com, featuring improved search function, user experience, and navigation structure. With the new design, the Dematic website now provides customers and prospects with easily accessed content that specifically addresses their challenges.
“In addition to giving our website a fresh design, we’re excited to streamline the online user experience by focusing on what our customers truly care about,” said Erin Dillard, Dematic VP, Marketing Communications. “And they will be able to find applicable content more quickly, with faster load times and mobile-friendly pages.”
The website redesign began with an exploratory project by the Dematic Digital Marketing Team and the IT department of KION Group, Dematic’s parent company, with the intention to re-platform the Dematic website and improve technical stability. As part of this exploration, the team realized the opportunity to overhaul the design and approach for presenting content to Dematic customers.
“Dematic’s updated, modern website will be a standout in our marketplace,” said Malika Givens, Dematic Global Senior Digital Marketing Manager. “The flexibility provided by the Adobe Experience Manager content management system will help us provide Dematic expertise and success stories when and where our customers need it.”
As the result of this website overhaul, Dematic anticipates increased efficiency and stability for web processes, including a significant reduction in time spent each year on bug fixing and issue remediation. “We expect to see an increase in site traffic by 10%, which we believe will ultimately lead to an increase in customer inquiries,” said Givens. “The new navigation and contact forms will enable customers to reach us effortlessly.”
The new website was live as of Aug. 10, 2022. For more information about Dematic, visit dematic.com or follow us on LinkedIn, Facebook, and Twitter.
About Dematic
Dematic delivers intelligent automation solutions for the supply chain that adapt to change, maximize productivity and capacity, reduce risk, and create lasting competitive advantage. Drawing on the combined expertise of more than 10,000 employees worldwide, Dematic develops, implements, and supports operations featuring advanced technologies and software. With consulting, research, engineering, manufacturing, and service centers in over 26 countries, Dematic is a trusted partner for distributors, warehouses, and manufacturers globally. Headquartered in Atlanta, Dematic is a member of KION, the Supply Chain Solutions Company.
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