Apparel e-Fulfillment, USA

A major American retailer of women’s apparel supports accurate same-day shipments to e-commerce customers using a modern fulfillment center that processes thousands of orders per day.

Serving the direct-to-customer channel, this dedicated e-commerce distribution center supports an overall omni-channel strategy that provides customers access to their favorite brand whenever and wherever they please. To ensure quick delivery for a wide variety of customer choices, the retailer stocks more than 90,000 SKUs in its Midwest distribution center. Orders received by 3:00 p.m., ship the same day. Most orders include 3 to 4 items; approximately 25% are single line orders. Orders are packed and shipped in a poly bag; however, approximately 10% are packed in a carton.  

Operational Vision 

To support the customer-direct e-commerce channel, the retailer previously picked, packed and shipped e-commerce orders at five separate operations, all using different processes and systems. The retailer needed a centralized, best-in-class distribution center that combined all brands into one operation, dedicated to the e-commerce channel. Furthermore, the center needed to support future growth and high order/inventory accuracy while increasing productivity and operational efficiency. 


The process begins with order processing requests from the retailer’s ERP business system. The Warehouse Management System (WMS) allocates the inventory to orders, generates packing waves and determines outbound shipping requirements. The Warehouse Control System (WCS) directs and optimizes operational processes from receiving to shipping, including wave control.

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