Revolutionizing Logistics: How Dematic AMRs and Software Drive Supply Chains
Kevin Heath, Director of Robotics at Dematic, and Alex Ocampo, AMR Product Manager at Dematic, explore the global shift toward flexible automation, the software driving AMRs, and why a holistic approach at Dematic is setting a new standard in supply chain innovation.
The world of supply chain automation is undergoing a monumental shift. Businesses are moving away from rigid, fixed operations toward flexible, scalable solutions that feature systems like Autonomous Mobile Robots (AMRs).
Accurately forecasting demand is always a challenge. Traditional, fixed systems struggle to adapt when sales surge unexpectedly, a product line shifts, or a new market opportunity emerges. In contrast, systems using AMRs empower operations to flex in real time. They provide rapid scaling — up or down — without halting production or overburdening staff, delivering a strategic advantage even in the face of uncertainty. Flexible automation is particularly valuable in industries where demand fluctuates, allowing businesses to adapt to peak periods or unexpected changes without disrupting operations.
Why software is the backbone of AMR success
AMRs are powerful, but their true potential is unlocked by the software that drives the operation and the work being done by the fleet of robots in a prioritized and organized way. At the core of any AMR order fulfillment system is Warehouse Control System (WCS) or Warehouse Execution System (WES) software.
Kevin Heath, Director of Robotics, Dematic"WCS and WES software are the engines behind order fulfillment. Physical automation, like AMRs and fleet management software, are vehicles to execute that software logic."
Dematic software is more than a control layer — it’s the intelligence engine guiding every movement, decision, and interaction. Advanced algorithms integrate seamlessly with WCS and WES platforms to allocate resources, orchestrate workflows, and optimize inventory strategies in real time. The result? Every tote, pallet, or product arrives exactly where it’s needed, when it’s needed — without manual intervention or delays. A clear and adaptable interface allows operators to manage shifting priorities which provides maximum throughput, constant uptime, and a supply chain that’s ready for whatever comes next.
Sustainability through intelligent automation
AMRs inherently align with sustainable practices by reducing energy consumption and minimizing infrastructure needs. AMRs use intelligent charging logic to consume less energy and reduce emissions.
Additionally, AMRs are built to last. They are easy to maintain, which extends their overall lifetime and reduces waste. For businesses aiming to align their operations with environmental goals, AMRs are an ideal solution.
Robots as a Service
The emergence of Robots as a Service (RaaS) has opened new doors for businesses seeking flexible and cost-effective automation solutions. RaaS allows businesses to adjust their automation usage in real time — scaling robot counts, adjusting workstation layouts, or reallocating system priorities as needed. This model is particularly appealing to businesses hesitant to commit to large capital expenditures.
Kevin Heath, Director of Robotics, Dematic"We’ve also seen the trend toward pay-per-pick models, which provide even more options for businesses to align automation costs with their financial strategies.”
By removing the financial barriers of traditional automation models, RaaS allows smaller businesses or early adopters to embrace innovative technology while keeping the risk to the business to a controllable minimum.
Delivering tailored solutions
Each project at Dematic has a customer-centric focus. The process begins with solution development, a structured approach that evaluates customer challenges, current operations, and future goals.
Kevin Heath, Director of Robotics, Dematic“We start by building a relationship with the customer and diving into their data — lines per hour, units per day, peak periods of work.”
This data-driven approach ensures that every solution is tailored to meet the specific needs of the customer operation. AMRs are included only when they’re the right fit. Other systems like AutoStore™ or Dematic Multishuttle® may be included when higher throughput or specialized handling is required.
What sets Dematic apart: end-to-end expertise
A key Dematic differentiator is our ability to deliver fully integrated solutions. Unlike integrators that rely on third-party support for AMR deployment, Dematic handles everything — from design and implementation to ongoing support. This approach provides consistency, accountability, and superior service.
Alex Ocampo, AMR Product Manager, Dematic“We manage the solution in-house, and we manage the implementation in-house. We even provide our own customer service — versus contracting that out to somebody else — with 24/7 capabilities.”
This comprehensive model ensures that businesses have a reliable partner every step of the way, whether they’re scaling up operations, integrating new technologies, or navigating changing market demands.
Automation that evolves with your business
By combining advanced software with flexible financial models and sustainable designs, Dematic provides solutions that evolves with operational needs. We are committed to more than installing automation, but to actively supporting it through each stage of growth, adaptation, and continuous improvement. Whether modernizing a legacy setup or seeking a fresh start in automation, Dematic’s end-to-end expertise ensures that every investment made today builds toward greater resilience and opportunity tomorrow.