iSTANBUL – 3 July 2025 — Turkish retail group Eren Perakende has selected Dematic, a global leader in supply chain automation, to provide the automation for its new distribution centre in Istanbul, Türkiye. The project marks a significant step in the company’s commitment to enhance operational efficiency and meet growing market demands with advanced automation technology.

For over 55 years, the group has been bringing well-known global brands to customers in Türkiye. Eren Perakende has been the distributor of global brands such as Burberry, Gant, Nautica, Converse, Intersport, and The Kooples. Expanding its online sales network with a multichannel strategy, the company also owns brands such as House of SuperStep, SuperKids, Fashfed, and United4. With an experience-driven approach, the company continues to grow operating in 25 countries with over 8,000 employees and more than 600 stores and 17 digital channels. The Dematic solution to be implemented at the new distribution centre is planned to boost productivity, increase accuracy rates and optimise overall supply chain efficiency.

“As our business continues to grow, investing in automation is a key step in ensuring we can keep pace with rising demand,” says Osman Şentürk, Eren Perakende’s CEO, adding, “With this investment in automation, we want to deliver a full omnichannel experience to our customers. Partnering with Dematic allows us to implement a pioneering solution that will drive efficiency and accuracy in our distribution operations and strengthen our ability to serve customers more effectively.

Automation drives efficiency

Eren Perakende’s decision to invest in automation was driven by the need to optimise fulfilment processes due to increasing challenges in labour availability and rising operational costs. The fully automated system utilises advanced warehouse control software from Dematic, which seamlessly integrates with the company’s existing SAP system for real-time inventory tracking, order processing and fulfilment management.

“We are developing a system that delivers real efficiency gains. With our latest goods-to-person (GTP) picking stations and Dematic Multishuttle® technology, Eren Perakende can accelerate order fulfilment, reduce its reliance on manual processes and keep pace with growing demand,” explains Mithun Perinchery, head of sales in the Middle East, Africa and Türkiye for Dematic.

The GTP solution, which features a Dematic Multishuttle system, provides high-density, high-throughput storage and rapid order retrieval. The system automatically supplies items to GTP picking stations, which maximises order speed and accuracy and reduces the reliance on manual labour. Additionally, an integrated conveyor network streamlines processes from inbound storage through to order fulfilment and dispatch, ensuring seamless material flow. A Dematic Pouch System rounds out the solution highlight features.

“The multishuttle sets up Eren Perakende for faster, more accurate order fulfilment while making the most of its warehouse space. The system’s flexibility and modularity will allow it to grow as the company grows, handling up to 4,000 load movements per hour with ease,” notes Perinchery.  

Collaboration with local partners

To ensure a smooth transition, Dematic will provide on-site support from trained technicians and engineers during the start-up phase, assisting with system optimisation and throughput performance. This will also allow for hands-on training of staff from Eren Perakende in operations, supervisory and support, ensuring they are fully equipped to maximise the benefits of the new automation solution.

Dematic is collaborating with its local automation consultancy partner, ILA Otomasyon Yazılım A.Ş, to ensure seamless implementation and ongoing service support within Türkiye. Additionally, leading supply chain and logistics engineering consultancy company, SDZ GmbH, has played a crucial role as the planning consultant on behalf of Eren Perakende, contributing to the design and integration of the new automation system. The SDZ Türkiye team will support the project team during realisation and the go-live phase with its global expertise.

“It marks an important step in building a smarter, more agile supply chain for the future,” says Yunus Emre Koç, CLO at Eren Perakende.

Adds Sentürk: “This project is an important milestone in our journey toward a smarter, more agile supply chain. We aim to increase our digital sales share from 25% to 35%, and we already provide next-day and same-day delivery options to ensure maximum customer convenience.”

The project is currently in its early stages with commissioning planned for late Q2 2026.