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adidas takes the fast track to optimization

A powerful combination of network consolidation and prudent investment in warehouse automation has resulted in a high performance supply chain for global sportswear brand, adidas.

Automation has become far more flexible, enabling a range of possibilities from the picking of cartons, right down to an individual pair of shoes

 

With over 70,000 SKUs the pick face for a manual operation would have been massive and given the seasonal nature of our business we would have been continually changing it – automation improves efficiency three fold.

Tim Adams

Project Director Global Warehousing

adidas Group

Case Study
 adidas Case Study

adidas

 

A powerful combination of network consolidation and prudent investment in warehouse automation has resulted in a high performance supply chain for global sportswear brand, adidas. Efficient and timely distribution of its state-ofthe- art sports footwear, apparel and accessories is a critical issue for adidas, with its supply chain having been tested in recent years by the rapid expansion of the business.

 

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 adidas

For global brand adidas ensuring an efficient supply of its state-of-the-art sports footwear, apparel and accessories to its customers is a critical issue; one that has been tested in recent years by the rapid expansion of the business.

 

To support adidas’ high volume of case and pallet throughput Dematic designed  a fully automated 200,000 location carton store of 12 miniload cranes, along with an automated high-bay pallet store with 20,000 pallet locations run by five ASRS cranes.  Palletized loads leaving the high-bay are either destined for dispatch or may move to one of four stations for carton picking operations.

 

Control of the whole automated facility at Trafford is orchestrated by DC Director, integrating with adidas’ WMS.  The system is highly tuned to maximize synergies in the Ergonomic Picking Stations and to produce a smooth flow of items to the picking operative in sequence with order requirements.

 

‘DC Director is a lot simpler to use than other systems I’ve seen,’ says Stuart Jones, project manager, global warehousing for adidas Group, and ‘as suppliers Dematic’s software team are most accommodating, easy to work with and very inventive at getting the most out of the system.’

 

The fully automated 20m high mini-load store has over 300,000 locations and is accessed by 12 cranes each equipped with a special double-deep load handling device designed to handle four different sized loads simultaneously. The system can perform an impressive 800 dual cycles per hour.

Customer Benefits

  • Consolidation of four existing manual warehouses
  • Greater accuracy

  • Ability to flex labor through peaks and troughs

  • 1,500 unit picks per hour, per operative
  • 40,000+ loose items per day
  • Compact solution frees building space
  • Flexibility to handle diverse order profile
  • Dematic DC Director WMS